DURATION
3 Months
My Role
UX/UI Designer
Framer Developer
Tools
Figma
Framer / CMS
Abobe Illustrator
Abobe Photoshop
Flybook
React
WordPress
Website Design
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PROJECT OVERVIEW
Skyline Mountain Guides needed a modern, scalable, and self-editable website that reflected their premium guide service. I designed and developed a custom site in Framer with a CMS tailored for managing dozens of unique trip pages, complete with Flybook booking integration and a visual system rooted in mountaineering culture.
The Challenge
Skyline’s existing WordPress site was outdated, hard to navigate, and difficult to maintain. The team needed a visually stunning platform that prioritized ease of booking, supported a growing catalog of international and domestic trips, and could handle high traffic volumes post-launch.
The Solution
I designed and built a modular, CMS-powered website in Framer with custom filtering tools, trip templates, and booking integrations. The new site streamlines navigation, enhances storytelling through visuals, and allows non-technical staff to easily update content.
The Design Process
Discovery
Ideation
Design
Develop
Test
Reflection
Discovery
I designed and built a modular, CMS-powered website in Framer with custom filtering tools, trip templates, and booking integrations. The new site streamlines navigation, enhances storytelling through visuals, and allows non-technical staff to easily update content.
I reviewed competitor sites such as Alpenglow Expeditions, Elite Exped, and Alpine Ascents to benchmark content architecture, visual tone, and Flybook usage.
Key Takeaways:
clear booking CTA's
Visual Storytelling
