Lightstrike
Lightstrike
A polished, scalable marketing website redesign to strengthen credibility and help close high-trust consulting deals.
A polished, scalable marketing website redesign to strengthen credibility and help close high-trust consulting deals.
DURATION
DURATION
2 Months
2 Months
My Role
My Role
UX/UI Designer
UX/UI Designer
Plasmic Developer
Plasmic Developer
Tools
Tools
Figma
Figma
Plasmic
Plasmic
Sanity CMS
Sanity CMS
Lottie Animations
Lottie Animations
Website Design
Website Design
CMS
CMS
Content Strategy
Content Strategy
Information Architecture
Information Architecture
PROJECT OVERVIEW
Lightstrike’s website needed to reflect the caliber of the consultancy and build immediate trust with prospective clients. I led a full redesign focused on clearer positioning, stronger visual hierarchy, and a scalable page system that supports new offerings and case studies over time.
Lightstrike’s website needed to reflect the caliber of the consultancy and build immediate trust with prospective clients. I led a full redesign focused on clearer positioning, stronger visual hierarchy, and a scalable page system that supports new offerings and case studies over time.
Impact at a glance
Stronger first-impression credibility
for enterprise and startup decision-makers evaluating the firm.
Clearer service storytelling
tied to how Lightstrike actually works (audit → support services).
Faster content updates
through a modular component approach and CMS-backed pages.
Scalable foundation
for new landing pages, hiring, and future case studies.
The Challenge
Lightstrike sells high-trust work. Prospects need to understand the value fast, feel confident in the team, and see proof of outcomes. The existing site didn’t communicate the consultancy’s offering clearly enough, and it wasn’t structured to scale as services and projects evolved.
Lightstrike sells high-trust work. Prospects need to understand the value fast, feel confident in the team, and see proof of outcomes. The existing site didn’t communicate the consultancy’s offering clearly enough, and it wasn’t structured to scale as services and projects evolved.
A clearer narrative for what Lightstrike does and who it’s for
Strong visual hierarchy and modern polish aligned with “high-end consultancy” expectations
A scalable way to add service pages + case studies without redesigning everything
A conversion path that makes it easy to start a conversation (not just browse)
Design Solution Overview
Design Solution
Before
Problem
The site didn’t quickly establish trust, clarify services, or show proof. It felt harder to understand “why Lightstrike” within the first 10–15 seconds.
After
Solution
A refreshed, modern system with clear messaging hierarchy, a stronger services narrative, and intentional conversion points that support evaluation and decision-making.
Problem
Services and process were not framed as a simple story, so prospects had to do extra work to piece together what working with Lightstrike looks like.
Solution
Re-structured the information architecture around the natural flow: Assessment/Audit → Support Services → Outcomes, so the site explains itself in a way that matches how Lightstrike engages with clients.
Solution
Built an interactive category selector that updates the carousel live, making exploration seamless and reducing friction to conversion.
Outcomes & Reflection
This project reinforced how much “premium” is about clarity + consistency, not decoration. The biggest unlock was restructuring the story around how Lightstrike actually works, then building a repeatable system that preserves quality as the business grows.
Outcomes
What Changed
What Changed
A premium, cohesive marketing experience that communicates Lightstrike’s value quickly and supports ongoing growth and iteration.
A premium, cohesive marketing experience that communicates Lightstrike’s value quickly and supports ongoing growth and iteration.
How It Was Solved
How It Was Solved
Clarified IA and messaging hierarchy, designed a modular system of reusable sections, and supported CMS-backed updates without layout drift.
Clarified IA and messaging hierarchy, designed a modular system of reusable sections, and supported CMS-backed updates without layout drift.
User Results
User Results
Prospects can understand services faster, feel trust sooner, and navigate with confidence to the next step.
Prospects can understand services faster, feel trust sooner, and navigate with confidence to the next step.
Company Benefit
Company Benefit
The site better supports sales conversations and is structured to evolve with the consultancy without constant redesign work.
The site better supports sales conversations and is structured to evolve with the consultancy without constant redesign work.